We put together a campaign which geofenced competitors, targeted parents interested in math tutoring, retargeted their website and served native ads discussing the connection between math and sports as well as sports focused display ads offering free testing and registration. This campaign averaged a .26% click through rate, and was considered a great success. The only reason the campaign ended is that Mathnasium’s national offices decided to roll out a similar campaign for all of their franchisees.
"We have seen a significant increase in the traffic to our website and the traffic in both of our locations." — Bill Sobolweski of Mathnasium Shelby and Macomb